Our Science Team consists of some of the top minds in Personality Psychology and Cognitive Neuroscience. They work closely with our Development team and construct new surveys, conduct experiments and develop our models. The Science Team developed the FUSES Model, which is a unique and compact way of describing your musical preferences. The Science Team also works with the Scientific Advisory Board on research projects in specific subject areas.
Lewis R. Goldberg, Ph.D, Chairman, Scientific Advisory Board
Lewis R. Goldberg is a Senior Scientist at the Oregon Research Institute and an Emeritus Professor of Psychology at the University of Oregon. He has been a Fulbright Professor on two occasions, first at the University of Nijmegen in the Netherlands and later at Istanbul University in Turkey. In addition, he was a Visiting Professor at the University of California at Berkeley, and a Fellow-in-Residence at the Netherlands Institute for Advanced Study.
Lew is best known for his seminal work on the big five personality traits based on the lexical hypothesis, pioneering a myriad of follow-up studies in the past three decades. A past president of the Society of Multivariate Experimental Psychology and the Association for Research in Personality, he has served on both the Cognition, Emotion, & Personality and the Personality & Cognition research review committees of the National Institute of Mental Health. He was a Selection Officer for the U.S. Peace Corps, a consultant to the Intelligence Division of the U.S. Secret Service, a member of the Council of Representatives of the American Psychological Association (APA), and the Chair of the APA Task Force on Honesty and Integrity Testing. He has served on the editorial boards of the Annual Review of Psychology and over a dozen other psychological journals.
Lew's contributions to the scientific literature in personality and psychological assessment include articles on judgment and decision making, the comparative validity of different strategies of test construction, the measurement of situational vs. dispositional attributions in self and peer descriptions, the characteristics of personality traits and states, and the development of taxonomies of personality-descriptive terms in diverse languages. To provide public-domain measures of the most important personality attributes, he has developed an Internet-based scientific collaboratory, the International Personality Item Pool (IPIP: http://ipip.ori.org/). His current research interests include the mapping of personality trait structure, the statistical relations between personality traits and successful online relationships, and the role of personality traits in health.
Jason Rentfrow, Ph.D, Psychology, Director of Scientific Research
Jason is a University Lecturer in personality and social psychology in the Faculty of Social and Political Sciences at Cambridge University in England. He is also a fellow and Director of Studies at Fitzwilliam College. Jason received both his B.A. in psychology and Ph.D. in personality and social psychology from the University of Texas at Austin.
Broadly, his research focuses on possible everyday manifestations of personality such as entertainment and social preferences. Jason has developed a range of psychological assessment instruments, ranging from personality and relationship satisfaction measures, to music and entertainment preferences surveys.
Jason's research has been published in international peer-reviewed journals, presented at international scientific conferences, and featured in radio, television and print media, including the BBC, NPR, The New York Times, Los Angeles Times, Sunday Times, Washington Post and Science. He has also served as a consultant to Harris Interactive, GD Worldwide, The Soundlounge, True.com and the Science Centre NEMO in Amsterdam.
Daniel J. Levitin, Ph.D
Daniel J. Levitin directs the McGill Laboratory for the Study of Music Cognition, Perception and Expertise. Today a senior scientist, music evangelist, and best-selling author, Dan started his career as a professional musician, later became a music producer and label executive, and eventually a cognitive neuroscientist and web entrepreneur. His formal education spans from engineering, through music, to cognitive psychology and neuroscience.
As a musician Dan has performed with Mel Tormé, Nancy Wilson, and members of the Steve Miller Band and Santana. He served as Vice President of Artists & Repertoire at 415/Columbia Records (now Sony Records) from 1984 - 1988, and as President in 1989. After 415 was sold to Sony, Dan ran a successful production business whose clients included every major American record label and several film companies. He has produced or consulted on albums by artists including Stevie Wonder, Steely Dan and Chris Isaak.
From 1996 - 1998, Dan worked at Interval Research in California, where he developed new musical instrument controllers currently in use by Laurie Anderson and Michael Brook. In 1999, he helped to form the first internet music recommendation service, MoodLogic, which sold to the AMG group in May 2006. He has also served as a consultant for the U.S. Navy Underwater Weapons Station, Apple Computer, Sirius Satellite Radio and MusicGenome. In 2000, Dan became a founding member of McGill University's Center for Interdisciplinary Research in Music Media and Technology.
Dan has published more than 40 peer-reviewed scientific articles, and over 300 popular articles about music and music technology in commercial and trade magazines, including Billboard, Electronic Musician, Mix and Grammy. For his technical and marketing contributions to the recording industry, he has been awarded 12 gold or platinum records, and two of his projects received Oscar nominations. He is the author of the best-selling book "This Is Your Brain on Music: The Science of a Human Obsession" (Penguin, 2006) as well as the highly anticipated and newly released "The World in Six Songs: How the Musical Brain Created Human Song" (Dutton Adult, 2008).